Voiceover Blog

I’ve always said that I’d rather get results for clients than win awards.  Still, awards are nice. And one of the premier prizes is the Radio Mercury Award. It’s given for creativity - an altogether rare animal these days.

As I looked over the list of this years’ winners, one name stuck out: The Zimmer Radio Group.

Zimmer is a group of small market stations, but anytime there is a national award for creative audio, you’ll see them in the winners’ column.

Small market stations have to sell a lot of spots to pay the bills.  They produce a lot of spots.  And in the Zimmer Group, they’re all creative.  Imagine that.

Imagine someone actually taking time, paying attention to little details in the script, to ensure you havr the right message and that it’s presented in a compelling fashion.

Imagine a partner in your advertising investment who actually cares about your bottom line as much as their own.

Imagine your customers interested in what you have to say.

Imagine your advertising working to bring in new customers and keeping the old ones.

Creative copy. Creative thought.  Creative treatments.

Most places just want to crank them out and get your check with little regard to your message.  That’s why most radio in-house is produced for free.

And it sounds like it.

Want to get the most out of your investment?  Find a partner who knows how to write for the ear.

Want results?  Make sure you don’t sound like every other jewelry store, or supermarket, or haberdasher.

Find the Zimmers of the world, and let them create for you.

– Thanks for reading

They are those little things that make you shake your head in wonder.

I collect them for grins.

Like the invitation from the Alzheimers Foundation for their fund-raising event called “A Night To Remember”

Here are the latest:

The Cincinnati Museum Center recently hosted an Asian Heritage Festival.  The ad in a weekly entertainment tabloid was placed directly across from the Museum’s ad for it’s latest exhibit, “Bodies”.  So, theoretically, you could celebrate Asian heritage AND see dead Chinese folks at the same place!

Then

Cincinnati’s Xavier University named their Business Ethics Center after a major contributor - Cintas.  Cintas has also been in the news of late for receiving record-setting fines from OSHA for more than 170 violations since 2003, one of which led to the death of an employee.

Have YOU seen any good ones lately?

– Thanks for reading