Somebody’s Listening Out There
In a world where local radio is cutting back the personnel and personality of their product, believing that the younger demo would be just as happy without, There’s someone from the other side of the microphone making waves.
A listener, yes, a live, breathing, smack in the middle of the demo listener actually likes local personalities! Josh Curtis has started a Facebook page to protest Rock WGTZ/Dayton flipping to an adult hits format, and banishing personality from it’s presentation. Â Josh says, “I’m not saying (the new format) is horrible, but there’s no personalities on there. I think that’s what really makes a radio station.”
Make note of that last sentence. It’s what great Program Directors have said ever since Todd Storz watched a waitress drop a nickle into a jukebox. Would KHJ have been the same without Robert W. Morgan, or WABC without Cousin Brucie?
Unfortuntely, there are very few programmers left who know how to train and motivate good jocks to become outstanding personalities. Â And with ad revenues headed south, it might not be long before someone puts two and two together.
Let’s hope so.
Thanks for reading.
