Going once…going twice
eBAY is partnering with BID4SPOTS to launch a radio advertising auction service, the eBAY MEDIA MARKETPLACE FOR RADIO. The plan, similar to eBAY’s existing cable TV ad auction service includes ad time on 2,300 stations, including stations from all major radio station groups. The move puts eBAY in competition with GOOGLE’s radio ad sales efforts.
I don’t know if I like this or not. Is there any content restriction? Will there be a dearth of work from home or male enhancement ads? Which dayparts are being sold?
I guess it’s just another way that the media landscape is changing. Broadcast account executives have always felt they were immune to “automation” Is this their version of “voicetracking”? Are they going to take PayPal??
Let me know when they find a way to eliminate the equity group ownerships. THAT will be news!
–Thanks for reading.