Voiceover Blog

Did you know that Ping Pong is a registered trademark? Yep, it’s actually Ping Pong BRAND Table tennis.  It’s understandable that folks can get confused, kind of like asking for a soft drink, but using the “C” word.

It seems that some folks are also confused about the difference between sales and marketing. Look in the classified ads, and you’ll see ads for “Marketing Reps”  when they actually mean to say “Salesmen”.  Unfortunately, those two terms are not interchangeable.

Marketing is the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

Selling is the exchange of goods or services for an amount of money or its equivalent.

In other words, marketing is getting someone to WANT your product or service.  Selling is actually closing the deal. There’s nothing wrong with being a salesman.  It is a noble profession. But it is the salesman’s job to sell. Marketing is a whole ‘nother animal.

–Thanks for reading.